Interview with Marlene Mazzei: The Importance of Organic and Biodynamic Products
Today we met Marlene Mazzei, owner and manager of the gourmet store "Gutes aus Italien" in Merano, which distributes the finest Italian products in Northern Italy and Austria, including Guerzoni products. Marlene spoke to us about the importance of choosing organic and biodynamic products.
Marlene, let's start with the latest edition of the Grand Prix of Merano, held at the end of September.
The event was not only about the Grand Prix of Merano but also about the wine and culinary excellence of Italy, including the products of Acetaia Guerzoni.
Why did you choose Guerzoni products?
For their undisputed high quality and the growing interest in the organic world. The company is the only one in the world that produces both organic and biodynamic vinegar. There are no other companies like this.
What is the feedback from customers?
Customers love being able to taste the products. Talking about the products is not enough. When they taste Guerzoni products, they really love them. The most popular products are the white balsamic vinegar for its sweetness and the IGP Gold selection balsamic vinegar for more gourmet combinations (with ice cream, fruit, cheese, special salads, etc.). However, during the Grand Prix of Merano, the star was the Traditional Balsamic Vinegar of Modena D.O.P., which was awarded the "Merano Award GOLD."
Organic and biodynamic. How important are these concepts today?
Most people know what organic means, but there is still some confusion about biodynamic, though almost everyone is very interested in learning more. We have also noticed that German-speaking customers (Austrian and German) almost always know what "Demeter" is because Rudolf Steiner was Austrian!
What kind of products do you sell in your store and how do you select them?
Our product range includes more than 250 items, including IGP balsamic vinegar, olive oil, pasta, spices, sausages, pickles, and much more. For almost 15 years, our serious work has been appreciated by many shops that sell our selected products in Italy and abroad. Our daily commitment is to provide our customers with the best Italian products.
Marlene, let's start with the latest edition of the Grand Prix of Merano, held at the end of September.
The event was not only about the Grand Prix of Merano but also about the wine and culinary excellence of Italy, including the products of Acetaia Guerzoni.
Why did you choose Guerzoni products?
For their undisputed high quality and the growing interest in the organic world. The company is the only one in the world that produces both organic and biodynamic vinegar. There are no other companies like this.
What is the feedback from customers?
Customers love being able to taste the products. Talking about the products is not enough. When they taste Guerzoni products, they really love them. The most popular products are the white balsamic vinegar for its sweetness and the IGP Gold selection balsamic vinegar for more gourmet combinations (with ice cream, fruit, cheese, special salads, etc.). However, during the Grand Prix of Merano, the star was the Traditional Balsamic Vinegar of Modena D.O.P., which was awarded the "Merano Award GOLD."
Organic and biodynamic. How important are these concepts today?
Most people know what organic means, but there is still some confusion about biodynamic, though almost everyone is very interested in learning more. We have also noticed that German-speaking customers (Austrian and German) almost always know what "Demeter" is because Rudolf Steiner was Austrian!
What kind of products do you sell in your store and how do you select them?
Our product range includes more than 250 items, including IGP balsamic vinegar, olive oil, pasta, spices, sausages, pickles, and much more. For almost 15 years, our serious work has been appreciated by many shops that sell our selected products in Italy and abroad. Our daily commitment is to provide our customers with the best Italian products.
