They are growing more and more in order to make more aware the consumers while choosing the products and make the selling chain shorter and more transparent. In Italy we call these groups  “the joint, solidal purchasing groups”, a reality that grows more and more in Italy. Even the Guerzoni company counts among its customers, different purchasing groups. The aim is  to make the consumers the protagonists of a choice choosing directly the  producers. Recently, a GAS (gruppo di acquisto solidale in Italian) visited the Acetaia Guerzoni, in Modena in order to get to know them and their products. At the end of the visit, as the owner Lorenzo Guerzoni said, the group placed the first order. The joint purchasing group is a way of buying that protects  the consumer skipping the long chain and giving absolute preference to short chain.